The highest-earning England Player on Instagram revealed- Jude Bellingham is top
- A recent ranking shows Jude Bellingham is the highest-earning player on the England provisional squad on Instagram
- The ranking analysed data from Instagram and Influencer Marketing Hub to name the highest-earning England player based on engagement
- Adam Wharton ranks as the lowest-earning player on the England squad, with an average earning of £311 per Instagram post
- Meanwhile, Jude Bellingham stands to earn a whopping £65,809 per sponsored Instagram post – almost double the average UK salary
In a recent study conducted by online casino comparison service Casino Alpha, the highest-earning player on the provisional England squad has been crowned.
Using data from Instagram and Influencer Marketing Hub, the study analyses each players’ follower count, average likes per post, average comments per post, and engagement rate to determine the average earnings for each player.
Influencers make money from Instagram by partnering with brands on sponsored posts, with more follower engagement equalling a higher rate to post.
The player who earns the most money on Instagram is Jude Bellingham, the popular Real Madrid midfielder, who could make a whopping £65,809 per sponsored Instagram post. This is almost double the typical UK salary of £35,464.
Harry Kane - captain of the England squad and Bayern Munich striker - is second in the ranking, earning an impressive £35,395 per sponsored post. Liverpool player Trent Alexander Arnold ranks third, at an average of £23,286 per #ad.
Manchester City’s Phil Foden is fourth on the list with average earnings of £20,021, while teammate Jack Grealish is fifth with £19,168 per sponsored post.
The ten highest-earning England players on Instagram
| Player | Instagram Followers | Average Likes | Average Comments | Engagement Rate | Average Earnings (Per Post) |
| Jude Bellingham | 31,500,000 | 3,595,550 | 17,156 | 9.37% | £65,8 09 |
| Harry Kane | 17,000,000 | 244,144 | 3,735 | 1.17% | £35,395 |
| Trent Alexander Arnold | 11,180,000 | 777,073 | 4,066 | 4.88% | £23,286 |
| Phil Foden | 11,500,000 | 648,596 | 2,880 | 4.70% | £20,021 |
| Jack Grealish | 9,200,000 | 915,170 | 3,206 | 6.79% | £19,168 |
| Bukayo Saka | 6,200,000 | 365,331 | 3,783 | 5.48% | £12,915 |
| Harry Maguire | 5,360,000 | 170,132 | 1,159 | 2.91% | £11,177 |
| Kyle Walker | 5,250,000 | 245,630 | 891 | 4.67% | £10,949 |
| Luke Shaw | 5,080,000 | 196,922 | 844 | 3.62% | £10,581 |
| Declan Rice | 3,500,000 | 403,700 | 4,600 | 11.58% | £7,302 |
On the other end of the scale is Adam Wharton, who plays for Crystal Palace, he earns an average of just £311 per post - over 200 times less than Jude Bellingham.
Second to bottom on the list is Lewis Dunk, who plays for Brighton & Hove Albion and earns slightly more at £373 per post.
Everton player, Jarrad Branthwaite ranks third to last at £374 per post, while Burnley goalkeeper James Trafford is fourth to last, earning £412 per #ad. Ezri Konsa is the fifth lowest earner, making an average of £601 per post.
The ten lowest-earning England players on Instagram
| Player | Instagram Followers | Average Likes | Average Comments | Engagement Rate | Per-Post Earnings |
| Adam Wharton | 43,400 | 10,130 | 175 | 20.43% | £311 |
| Lewis Dunk | 82,900 | 9,014 | 57 | 10% | £373 |
| Jarrad Branthwaite | 108,400 | 18,464 | 234 | 15.95% | £374 |
| James Trafford | 124,900 | 14,110 | 90 | 10.56% | £412 |
| Ezri Konsa | 188,800 | 12,765 | 163 | 6.35% | £601 |
| Anthony Gordon | 385,900 | 43,374 | 140 | 10.62% | £1,228 |
| Jarrod Bowen | 422,400 | 112,193 | 960 | 10.88% | £1,378 |
| Eberechi Eze | 483,100 | 66,463 | 405 | 13.12% | £1,537 |
| Ollie Watkins | 544,700 | 50,470 | 400 | 8.80% | £1,719 |
| Jarell Quansah | 572,500 | 88,768 | 530 | 13.63% | £1,820 |
Speaking on the findings, a Casino Alpha spokesperson said: “The online earnings of the England squad show the impressive influence that the most popular players have, with the top-earner raking in almost double the typical UK salary with just one sponsored post – and we know that footballers aren’t shy of a sponsorship deal.
“It’ll be interesting to see how the follower counts of the players vary over time, and especially interesting to see which brands are willing to spring for the top endorsement fees as the Euros get underway.”
-ENDS-
The data represents a comprehensive assessment of the highest earning England players on Instagram. Metrics including follower count, likes, comments per post, and overall engagement rate are analysed to ascertain the average earnings of each player. Data is sourced from: Engagement Calculator | Phlanx, Influencer Marketing | #1 Platform, Agency & Influencer Resources (influencermarketinghub.com) and Instagram.
Link to data: CasinoAlpha Data.xlsx
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