The UK’s most in-demand countries to travel to
- Cape Verde is the UK’s most in-demand country to travel to, based on average monthly searches.
- Maldives takes second on the list.
- Albania takes third.
New research has revealed the UK’s most in-demand countries to travel to, with Cape Verde coming out on top.
The study by Dubai Tours & Tickets analysed Google search data for 250 countries over the past 12 months to find which ones were the most in-demand destinations from the UK, using seven popular search terms, including “holidays,” “flights,” and “trips.”
It found that the West African Island Country of Cape Verde is the most in-demand country to travel to for the UK. Each month, there are 93,879 searches in the UK for trips to the country. Specifically, “Holiday Cabo Verde” was the top searched term, making up 78,208 searches.
Maldives comes second on the list, with an average of 88,249 monthly searches for trips to the South Asian islands. Searches for “Holiday Maldives” comprised 75,458 of these average monthly searches.
The Southeastern European country of Albania follows in third place, with an average of 54,929 monthly searches. “Holiday Albania” made up 37,583 of these monthly searches on average.
In fourth place is another Asian country, Japan, which has seen an average of 51,468 monthly searches. The search term “Flights Japan” made up just under half of these searches, with 23,033 on average each month.
Rounding out the top five is another European entry in Spain, with the country seeing an average of 34,462 searches a month to travel to. “Flights Spain” made up 21,055 of these monthly searches.
The UK’s top ten most in-demand countries to travel to
| Rank | Country | Average Monthly Searches |
| 1 | Cape Verde | 93,879 |
| 2 | Maldives | 88,249 |
| 3 | Albania | 54,929 |
| 4 | Japan | 51,468 |
| 5 | Spain | 34,462 |
| 6 | Montenegro | 31,882 |
| 7 | Malta | 31,382 |
| 8 | Iceland | 28,962 |
| 9 | Portugal | 28,098 |
| 10 | Sri Lanka | 25,863 |
Commenting on the findings, Magdalena Petrusic from Dubai Tours & Tickets said: “The power of social media has likely exposed Brits to some destinations they would never have thought of, which don’t necessarily break the bank. This can be seen with the popularity of Albania, which from social media has been described as ‘the Maldives of Europe’. Countries like the Maldives are often a dream destination for Brits to go on holiday as flights and hotel costs can go into the thousands, so it’ll be interesting to see how many people search for trips and then actually go through with them.”
ENDS
Source: Google Keyword Planner
Methodology:
Monthly average search volume data was taken from Google Keyword Planner based on searches over the past 12 months in the UK to reveal the rankings,
Search volumes for 250 countries were analysed based on searches for:
- holidays in [country]
- flights [country]
- trips to [country]
- vacations to [country]
- holiday [country]
- vacation [country]
- vacations in [country]
If using these insights, please provide a link to Dubai Tours & Tickets, which ensures we can send you more stories like this in future.
The 20 most popular countries to travel to for Brits
| Rank | Country | Avg. Monthly Volume |
| 1 | Cape Verde | 93,879 |
| 2 | United Kingdom | 91,491 |
| 3 | Maldives | 88,249 |
| 4 | Albania | 54,929 |
| 5 | Japan | 51,468 |
| 6 | Spain | 34,462 |
| 7 | Montenegro | 31,882 |
| 8 | Malta | 31,382 |
| 9 | Iceland | 28,962 |
| 10 | Portugal | 28,098 |
| 11 | Sri Lanka | 25,863 |
| 12 | Greece | 24,723 |
| 13 | Italy | 23,313 |
| 14 | Norway | 22,318 |
| 15 | Cuba | 21,608 |
| 16 | Jersey | 21,244 |
| 17 | Costa Rica | 20,096 |
| 18 | Saint Lucia | 20,055 |
| 19 | United States | 18,663 |
| 20 | Poland | 18,507 |
All the best,
Lee Beardsley
lee.beardsley@journoresearch.org
Phone inquires: +44208 050 0054
This email was sent on behalf of our client dubaitickets.tours. Journo Research operates as dubaitickets.tours’s Digital PR agency.
Part of Search Intelligence Ltd. Company registered in England No. 09361526
