Lamine Yamal Could Now Earn Up To €195,265 Per Instagram Post, Experts Estimate
- An Instagram post on Spain’s football wonderkid Yamal could already cost €144k-195k, after winning the Euro 2024 final on Sunday.
- His social media content has an incredibly high engagement rate of 23%, compared to Ronaldo’ and Messi’s 1% rate.
- Yamal’s Instagram following grew by 12% within 24 hours.
Spain’s newest football sensation, Lamine Yamal, could now earn up to €195,265 ($212,545) per Instagram post. This estimate grew by nearly €50,000 after Spain won the Euro 2024 final on Sunday against England. The 17-year-old wonderkid shot to global stardom after debuting on Spain’s national team during the Euro 2024 championship. His social media engagement rate skyrocketed to 23% while his account following grew by 12% within the past 24 hours.
Researchers at NoDepositFriend.com gaming platform analysed Lamine Yamal’s Instagram account and estimated how much the rising football star could already earn from just one sponsored post on his profile. The estimate considers his follower count as at July 16th, as well as average engagement per post and engagement rate based on the content he published since the Euro 2024 championship kickstarted.
Today, Yamal could already earn up to €195,265 ($212,545) per sponsored post published on his Instagram profile. This is the highest tier earning potential for him, based on his current account engagement rate, follower count and average engagement per post since Spain’s first Euro 2024 group fixture. The lowest he could earn per sponsored post is €144,326 ($157,099).
Yamal’s follower count just passed the 15 million milestone and stood at 15,060,587 at 8 AM (GMT) on July 16th. His account following had grown by 12% within just 24 hours from the day before.
Although he does not post nearly as often as other sports stars, his engagement rates beat the likes of Cristiano Ronaldo and Lionel Messi. With over 3.4 million likes and comments per post, on average, since his debut in the Euro championship, Yamal makes almost every fourth fan like or comment on his Instagram content. More exactly, his engagement rate is 23%, whereas for football giants like Ronaldo and Messi, this stands much lower, at just over 1%.
Moreover, worldwide Google searches for “Yamal” reached 883,000 on July 9th alone, when he scored against France and landed his team in the Euro finals. On Sunday, when Spain won the Euro 2024 final against England, internet users searched for "Yamal" 716,000 times.
Steven Ellis of NoDepositFriend.com comments: “It is not an exaggeration to confidently say that Yamal is the name that will soon enough stand among other fellow Barça legends like Messi, Guardiola, Piqué, Iniesta, Fàbregas or Xavi.
“Brands will overwhelm him with offers, but the smartest ones are negotiating their deals now. Besides his obvious talent on the pitch, the rate at which his online following alone is growing is not his only strength. His age gives him a unique marketing advantage with the much younger, more socially engaged market segments than can rival superstar footballers.”
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Notes to Editors:
- If you use this story, please ensure to include a linked mention to NoDepositFriend.com
- A screenshot capturing Google search volumes for “Yamal” reaching 883,000 enquiries on July 9th, 2024, and 716,000 on July 14th, 2024, from internet users around the world:
Methodology:
- To calculate Instagram earnings estimates, researchers used a combination of formulae that depend on factors like Instagram follower count; follower band (<1k, <10k, <50k, <300k, <1m, =>1m) and corresponding coefficient; engagement rate; average post likes; and average post comments;
- Because there was significant sudden change in interest in Lamine Yamal, engagement rates, post likes and comments were calculated from the start of that change, which researchers pinpointed to Spain’s first Euro 2024 group stage match, on June 15th; until July 16th;
- The earning estimates were converted from USD to EUR at an exchange rate of 1 USD = 0.9187 EUR;
- The 24-hour estimation of the following growth is based on follower counts measured at 9 AM (GMT) on July 15th and at 9 AM (GMT) on July 16th.
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