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16 de julio de 2024

Finance: Spain among money-saving leaders

Spain Ranked Among Most Resourceful Nations in Europe!

 

A new data study reveals the European countries looking to save money the most, with Spain named among the most resourceful.  

The research conducted by banking experts Finansvalp analysed 43 European countries based on how many times each Googles a term related to saving money and banking. 

The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, nordjyske bank”, and “best bank for savings account”. 

The number of searches for each term over the last 12 months was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.

 

The top 20 countries looking to save money

Rank 

Country 

Money-related keyword searches (per 100K Population) 

 

Denmark 

26,710  

 2  

Iceland 

14,586  

 3  

Greece 

14,515  

 4  

United Kingdom 

9,880  

 5  

Germany 

9,595  

 6  

Norway 

9,554  

 7  

Netherlands 

8,544  

 8  

Sweden 

6,763  

 9  

Poland 

6,549  

 10  

Finland 

6,289  

 11  

Hungary 

5,091  

 12  

Estonia 

4,958  

 13  

Austria 

4,725  

 14  

Ireland 

4,395  

 15  

Belgium 

4,228  

 16  

Czechia 

4,114  

 17  

Switzerland 

3,193  

 18  

Spain 

2,949  

 19  

Romania 

2,736  

 20  

Italy 

2,664 

 

Denmark is Europe's biggest money-saving country, Googling money-saving bank related terms an average 29,710 times monthly per 100,000 people. 

Denmark's top search terms are Danske Bank”, high yield savings account” and “Syd Bank”.

Iceland is the second biggest money-saving country, generating an average 14,586 monthly searches per 100,000 people. 

Icelands top search terms include “Arion Bank”, health savings account” and “Chase Bank”.

Greece is Europe's third country looking to save the most. With a total average 4,515 monthly searches per 100,000 people, “Alpha Bank”, “savings account”, and “Piraeus Bank” are amongst the top search terms.

United Kingdom is the fourth looking at cutting costs, with a total average 9,880 monthly searches per 100,000 people. 

The UK’s top search terms include, “Lloyds Bank”, best savings account” and “Tesco Bank”.

Germany ranks fifth, with a total 9,595 average monthly searches per 100,000 people, the top search terms include “Deutsche Bank, “health savings account” and Consors Bank”. 

Rounding out the top ten countries are Norway, Netherlands, Sweden, Poland, Finland. 

 

Europe’s top 10 money-saving related search terms

Rank 

Generic Term 

Average Monthly Volume 

1 

best savings account 

116,978 

2 

savings account 

54,982 

3 

high interest savings account 

47,155 

4 

best interest rates for savings account 

31,884 

5 

interest rates for savings accounts 

22,755 

6 

health savings account 

21,395 

7 

best savings account rate 

20,443 

8 

how to save money 

14,414 

9 

high yield savings account 

12,492 

10 

money saving 

11,069 

 

Best savings account” is Europe’s most popular search term, with an average 116,798 searches per month on average. 

Savings account is the second most popular, with an average 54,982 monthly searches. 

Followed by “high interest savings account in third, with 47,155 monthly searches on average, best interest rates for savings account with 31,884 searches on average and interest rates for savings account” with 22,755 per month. 

 

Europe's top 10 most popular banks 

 

Rank 

Bank 

Average Monthly Volume 

1 

Deutsche Bank 

5,964,908 

2 

Lloyds Bank 

2,051,317 

3 

Commerz Bank 

1,676,138 

4 

Danske Bank 

1,288,480 

5 

Rabo Bank 

1,100,242 

6 

Alpha Bank 

1,070,690 

7 

Alior Bank 

1,063,633 

8 

Kutxa Bank 

839,181 

9 

In Bank 

834,275 

10 

of Scotland Bank 

776,034 

 

Deutsche Bank is the most popular, and it is not just a European bank but has a global presence. The bank receives an average of 5.9 million searches per month. 

Lloyds Bank is the second most popular. Founded in the UK, the company receives an average of receives an average 2 million searches per month. 

Commerz Bank, a private banking company headquartered in Frankfurt, is the third most popular, with an average of 1.6 million searches per month. 

Danske Bank ranks fourth with an average 1.2 million searches per month and Rabo Bank based in the Netherlands is fifth most popular, with 1.1 million searches on average per month. 

 

Olle Pettersson CEO and Personal Finance Expert at Finansvalp has commented on the study findings: 

 

" Deutsche Bank is one of the world's leading financial institutions and is particularly prominent in Europe, therefore it comes to no surprise it being the most searched. 

Meanwhile, the cost of living in Denmark is generally high compared to many other countries, with both high wages and high taxes contributing to this. 

Having savings is important in providing a financial cushion to cover any unexpected expenses, such as medical emergencies, car repairs, or job loss. 

“However, since the pandemic, Europeans have struggled financially and continue to, as cost of living rises across the board. 

Reducing national debt will help maintain economic stability and encourage countries to respond more effectively to economic crisis. 

 

Rank 

Country 

Money-related keyword searches (per 100K Population) 

 

Denmark 

26,710  

 2  

Iceland 

14,586  

 3  

Greece 

14,515  

 4  

United Kingdom 

9,880  

 5  

Germany 

9,595  

 6  

Norway 

9,554  

 7  

Netherlands 

8,544  

 8  

Sweden 

6,763  

 9  

Poland 

6,549  

 10  

Finland 

6,289  

 11  

Hungary 

5,091  

 12  

Estonia 

4,958  

 13  

Austria 

4,725  

 14  

Ireland 

4,395  

 15  

Belgium 

4,228  

 16  

Czechia 

4,114  

 17  

Switzerland 

3,193  

 18  

Spain 

2,949  

 19  

Romania 

2,736  

 20  

Italy 

2,664 

21  

Albania 

2,566  

 22  

Bulgaria 

2,369  

 23  

Luxembourg 

2,190  

 24  

Latvia 

2,135  

 25  

Portugal 

2,051  

 26  

Lithuania 

1,682  

 27  

Malta 

1,399  

 28  

Croatia 

1,274  

 29  

France 

1,194  

 30  

Bosnia and Herzegovina 

1,028  

 31  

Montenegro 

922  

 32  

Slovakia 

783  

 33  

Serbia 

743  

 34  

Slovenia 

679  

 35  

Moldova 

646  

 36  

Ukraine 

417  

 37 

North Macedonia 

344 

 

 

=ENDS= 

 

Methodology 

  1. 43 European countries were analysed based on how many times each Googles a term related to saving money, and individual banks.  

  1. The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.  

  1. The number of searches for each term was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people. 

  1. A ranking was produced for both countries, banks and money saving related search terms. 

 

Sources: Google Keyword Planner 

 

If you use this story, please credit and link to https://finansvalp.se/ - a linked credit allows us to keep supplying you with future content that you may find helpful. 

All the best,
Tomasz Nowicki

 

tomasz.nowicki@journoresearch.org

Phone inquires: +44208 050 0054

 

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This email was sent on behalf of our client finansvalp.se. Journo Research operates as finansvalp.se’s Digital PR agency.

 

Part of Search Intelligence Ltd. Company registered in England No. 09361526






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