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21 de mayo de 2024

Mastering TTPD Trends: The Albums Latest Style Inspo

Style Guide: Inspired by The Tortured Poets Department

  • Our fashion expert reveals the latest trends inspired by The Tortured Poets Department as searches for 'lilac skirt' soared by 992% worldwide over the last 30 days, driven by the iconic look referenced in Taylor's new song I'mgonnagetyouback
  • Taylor was seen sporting a black dress in Fortnight's popular video, causing searches for black dresses to peak on the day of its release
  • Country chic is back in fashion, with searches for 'Dress with buttons' peaking upon the release of But Daddy, I Love Him, and Taylor has recently been spotted wearing buttoned dresses reminiscent of her Fearless era


Taylor Swift has sparked countless fashion trends worldwide, turning the Eras Tour into more than just a concert, a place for fans to display their Taylor-inspired outfits. Given her fashion icon status, it's no surprise that The Tortured Poets Department is packed with references to key fashion pieces.

Inspired by the album's success, fashion experts from Dalston Mill Fabrics have compiled a guide for Swifties eager to update their wardrobes with the latest trends highlighted in The Tortured Poets Department.

 

Lilac miniskirts  

Stylish miniskirts have always been a signature piece in Taylor’s wardrobe, which is why they warranted a mention in The Tortured Poets Department. The artist’s iconic preppy look was referenced in the opening lyrics of imgonnagetyouback: “Lilac short skirt, the one that fits me like skin”.  

In Taylor’s recent YouTube short, she was briefly seen wearing a lilac skirt, further increasing the hype for this fashion piece. Since then, worldwide searches for “Lilac skirt” have skyrocketed by 992%, reaching their highest peak in the past 30 days.  

 

Black dresses 

In Fortnight’s celebrated music video, Taylor is seen in a black dress reminiscent of one of Queen Victoria’s mourning gowns. The dress reinstates the album’s themes of loss and emotional upheaval, making it a memorable fashion moment.  

In the aftermath of The Tortured Poets Department’s release, worldwide searches for ‘Black dress’ have rapidly increased, spiking on the day when the Fortnight music video was released. Black dresses are quickly becoming the basis of many Tortured Poets Department-inspired looks due to this video 

Suits  

Simple yet classy, suits are a staple piece in everyone’s wardrobes, which is why it’s unsurprising that they have earned themselves a reference in The Tortured Poets Department. In The Smallest Man Who Ever Lived, Taylor references the signature outfit by singing: “Gazing at me starry-eyed, in your Jehovah’s Witness suit.”  

Despite these lyrics being interpreted as a dig at Taylor’s ex-situationship, Matty Healy, searches for “suits” are currently on the rise in the UK. Perhaps Swifties are gathering outfit inspiration ahead of the Eras Tour’s arrival to the UK this summer.  

Lace looks 

Lace is another signature fashion piece referenced in The Tortured Poets Department, specifically in the song, Florida!!!. Taylor’s collaboration with Florence + The Machine has been celebrated as one of the biggest hits on the album and features the following lyrics: “All my girls got their lace and their crimes.”  

Following the song’s release, worldwide searches for ‘lace tops for women’ have soared, making it one of the hottest fashion pieces mentioned in the album 

A graph on a white backgroundDescription automatically generated 

Buttoned dresses  

Since its release, But Daddy, I Love Him has been embraced by Swifties and compared to the nostalgic hit, Love Story, from Swift’s Fearless era. Amid the rebellious song, Swift’s protagonist cries out:Now I’m running with my dress unbuttoned, screaming, ‘But Daddy, I love him!’”.  

Taylor has often been spotted sporting buttoned sundresses reminiscent of her Fearless era, making this song a decisive fashion moment for country chic. Since But Daddy, I Love Him’s release, worldwide searches for “Dress with buttons” have spiked, showing that country chic is back thanks to Taylor’s influence.  

A graph on a white backgroundDescription automatically generated A spokesperson for Dalston Mill Fabrics has commented:  

The recent release of The Tortured Poets Department has solidified Taylor Swift’s reputation as a fashion icon. The album contains various fashion illusions and direct references to muses such as Stevie Nicks and Clara Bow”.  

“These search spikes also demonstrate Taylor Swift’s position as a global trendsetter. Her influence is indisputable, and it will be great to see Swifties debuting some of these outfit trends at the upcoming Eras Tour shows”.

This information was provided by experts at the London-based fabric shop, Dalston Mill Fabrics.  

ENDS  

If you use this story, please provide a linked credit to Dalstonmillfabrics.co.uk, as they conducted the research for this piece.  

Methodology  

Data from Google Trends was analyzed to calculate the percentage increase of certain fashion pieces following the release of The Tortured Poets Department 

Sources  

A graph on a white backgroundDescription automatically generated 

Worldwide search results for ‘Black dress’ over the past 30 days.  

A graph on a computer screenDescription automatically generated 

Searches in the United Kingdom for “suits” over the past 30 days.   

All the best,
Rebecca Emmett

 

rebecca.emmett@journoresearch.org

Phone inquires: +44208 050 0054

 

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This email was sent on behalf of our client dalstonmillfabrics.co.uk. Journo Research operates as dalstonmillfabrics.co.uk’s Digital PR agency.

 

Part of Search Intelligence Ltd. Company registered in England No. 09361526





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