UK's Royal Frenzy: Most Royal-Obsessed Areas

UK's Top 10 Royal-Obsessed Areas Revealed

• Lincoln is the most royal-obsessed area in the UK, with an average monthly search volume of 17,524 per 100,00 people
• King Charles, Kate Middleton, Prince William, Prince Harry and Meghan Markle are some of the most searched for royals
• The study examined monthly search volumes in UK towns and cities for terms related to the royal family, including members' names, age, residence, and keywords like 'Royal Family', 'The Crown' and 'Buckingham Palace'

A new study has revealed the UK areas most obsessed with the royal family, with Lincoln topping the list.  

The sweepstake casino, Vegas Gems, analyzed the search volume of key terms connected to the royal family, such as ‘William and Kate’ and ‘Buckingham Palace.’ The ranking was then determined by the UK areas with the highest search volumes per 100,000 people.  

The study revealed that Lincoln is the most royal-obsessed area in the UK, with the city scoring an average monthly search volume of 17,524 per 100,000 people. Prince William is the most popular royal family member in Lincoln, accounting for 3,148.29 of the city’s monthly searches.  

In second place is Bolton, with an average monthly search volume of 16,648 per 100,000 residents. According to the study, King Charles is Bolton’s most popular member of the royal family, accounting for 3,477.65 of the town’s monthly searches.  

Croydon is in third place, with an average monthly search volume of 16,477 per 100,000 people. Kate Middleton is Croydon’s most searched-for royal, accounting for 4,513 of the town’s monthly searches.  

Bath takes the fourth spot on the list, with an average monthly search volume of 15,766 per 100,000 residents. The study reveals that Kate Middleton is also Bath’s favorite royal, totaling 3,189.51 of the city’s monthly searches.  

Manchester places fifth on the list, with 15,079 average monthly searches per 100,000 people. Prince Harry is the third most searched-for royal in the city, contributing to 1,925.97 of the city’s monthly searches.  

Next on the list is Norwich, with an average monthly search volume of 14,852 per 100,000 residents. Popular members of the royal family in Norwich include King Charles and Prince William, with searches of 2,539.56, and 2,363.15 respectively.  

Peterborough is seventh on the list, with 14,024 average monthly searches per 100,000 people. King Charles is the most searched-for royal in Peterborough, accounting for 2,602.33 of the city’s monthly searches.  

Next up is Bournemouth, with 13,788 monthly searches per 100,000 residents. According to the study, Kate Middleton is the most searched-for member of the royal family in Bournemouth, totaling 2,772.51 searches.  

Bristol is in ninth place, with an average monthly search volume of 13,662 per 100,000 people. Popular royal family members in Bristol include Prince Harry and Meghan Markle, with searches of 1,861.23 and 950.74 respectively.  

Lastly, Wakefield is in tenth place, with an average monthly search volume of 13,273 per 100,000 residents. According to the study, the city frequently searches for King Charles, with 2,463.57 searches, and Kate Middleton, accounting for 2,363.36 searches. 

Interestingly, the research found that Oxford is the least royal-obsessed city in the UK. The city has the lowest average monthly search volume of 1,879 per 100,000 people.  

The study also revealed that Kate Middleton is the most searched-for member of the royal family in the UK, amassing an average of 1,345,495 monthly searches.  

Rank	Location	Average Monthly Search Volume Per 100K
1	Lincoln	17,524
2	Bolton	16,648
3	Croydon	16,477
4	Bath	15,766
5	Manchester	15,079
6	Norwich	14,852
7	Peterborough	14,024
8	Bournemouth	13,788
9	Bristol	13,662
10	Wakefield	13,273

 

Josh Lingenfelter, a spokesperson for Vegas Gems, has commented on the study’s findings: “It’s fascinating to observe the influence the royal family has in different areas across the UK. Over the past few years, royal news has become a significant conversation topic on social media, likely due to the popularity of TV dramas like The Crown.  

 “It’s also interesting to note that areas further away from London, such as Lincoln and Bolton, are some of the places most-frequently searching for the royal family online.”  

This information was provided by the sweepstake casino, Vegas Gems.  

ENDS  

If you use this story, please provide a linked credit to Vegasgems.com, as they conducted the research for this piece.  

Methodology  

• Firstly, a list of initial search terms relating to the royal family was established. The complete list of terms can be found below.  
• Then, the monthly average search volume for each term in each city was taken from Google Keyword Planner.  
• Once this was complete, each location's monthly average search volume was compared against its population. This established the monthly average searches per 100,000 people, allowing for an accurate comparison of the search rate across locations of differing sizes.  
• This final figure was used to sort the locations into the final ranking.  
• The link to the complete data set is available on request. 

List of Key Terms Searched
[member of the royal family]	Royal family
[member] Coronation	Royal family news
[member] news	Royal family tree
How old is [member]	The royals
How tall is [member]	The Crown
Where does [member] live	The Crown cast
[member] kids	Where to watch The Crown
[member] children	British royal family
[member] young	British royal family news
[member] wife	Buckingham Palace
[member] husband	Royal news today
Prince William and Kate	British royal family news
William and Kate	Prince Harry and Meghan
The Prince and Princess of Wales	The Duke and Duchess of Sussex
Charles and Camilla	The King and The Queen Consort

 

Rank	Location	Average Monthly Search Volume per 100K
1	Lincoln	17,524
2	Bolton	16,648
3	Croydon	16,477
4	Bath	15,766
5	Manchester	15,079
6	Norwich	14,852
7	Peterborough	14,024
8	Bournemouth	13,788
9	Bristol	13,662
10	Wakefield	13,273
11	Chelmsford	12,608
12	Huddersfield	12,307
13	Edinburgh	12,242
14	Stockport	12,070
15	Cheltenham	11,523
16	London	11,501
17	Leeds	11,363
18	York	11,337
19	Birmingham	10,975
20	Newcastle upon Tyne	10,780
21	Doncaster	10,698
22	Worcester	10,672
23	Milton Keynes	10,617
24	Plymouth	9,890
25	Portsmouth	9,886
26	Maidstone	9,621
27	Salford	9,506
28	Aberdeen	9,497
29	Gloucester	9,261
30	Wolverhampton	9,199
31	St Helens	9,093
32	Eastbourne	8,827
33	Glasgow	8,706
34	Coventry	8,307
35	Walsall	8,305
36	Swansea	8,263
37	Chesterfield	8,219
38	Sheffield	8,043
39	Blackburn	7,854
40	Liverpool	7,661
41	Belfast	7,651
42	Blackpool	7,572
43	Exeter	7,052
44	Mansfield	6,738
45	Dundee	6,533
46	Middlesbrough	6,500
47	Ipswich	6,444
48	Basingstoke	6,333
49	Colchester	6,220
50	Telford	6,081
51	Preston	5,676
52	Solihull	5,659
53	Leicester	5,623
54	Luton	5,436
55	Burton upon Trent	5,428
56	Sutton	5,400
57	Oldham	5,383
58	Southampton	5,278
59	Burnley	5,277
60	Sunderland	4,958
61	Reading	4,911
62	Brighton	4,807
63	Bradford	4,791
64	Wigan	4,650
65	Cambridge	4,633
66	Slough	4,514
67	Basildon	4,503
68	High Wycombe	4,496
69	Dudley	4,417
70	West Bromwich	4,221
71	Crawley	4,220
72	Poole	4,146
73	Southend-on-Sea	3,993
74	Northampton	3,751
75	Birkenhead	3,706
76	Stoke-on-Trent	3,454
77	Rotherham	3,417
78	Woking	3,361
79	Kingston upon Hull	2,883
80	Nottingham	2,638
81	Derby	2,376
82	Cardiff	2,360
83	Oxford	1,879

 

All the best,
Rebecca Emmett

 

rebecca.emmett@journoresearch.org

Phone inquires: +44208 050 0054

 

Journo Research

 

This email was sent on behalf of our client vegasgems.com. Journo Research operates as vegasgems.com’s Digital PR agency.

 

Part of Search Intelligence Ltd. Company registered in England No. 09361526

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