A new data study reveals the European countries looking to save money the most, with Spain named among the most resourceful.
The research conducted by banking experts Finansvalp analysed 43 European countries based on how many times each Googles a term related to saving money and banking.
The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.
The number of searches for each term over the last 12 months was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
The top 20 countries looking to save money
| Rank | Country | Money-related keyword searches (per 100K Population) |
| 1 | Denmark | 26,710 |
| 2 | Iceland | 14,586 |
| 3 | Greece | 14,515 |
| 4 | United Kingdom | 9,880 |
| 5 | Germany | 9,595 |
| 6 | Norway | 9,554 |
| 7 | Netherlands | 8,544 |
| 8 | Sweden | 6,763 |
| 9 | Poland | 6,549 |
| 10 | Finland | 6,289 |
| 11 | Hungary | 5,091 |
| 12 | Estonia | 4,958 |
| 13 | Austria | 4,725 |
| 14 | Ireland | 4,395 |
| 15 | Belgium | 4,228 |
| 16 | Czechia | 4,114 |
| 17 | Switzerland | 3,193 |
| 18 | Spain | 2,949 |
| 19 | Romania | 2,736 |
| 20 | Italy | 2,664 |
Denmark is Europe's biggest money-saving country, Googling money-saving bank related terms an average 29,710 times monthly per 100,000 people.
Denmark's top search terms are “Danske Bank”, “high yield savings account” and “Syd Bank”.
Iceland is the second biggest money-saving country, generating an average 14,586 monthly searches per 100,000 people.
Icelands top search terms include “Arion Bank”, “health savings account” and “Chase Bank”.
Greece is Europe's third country looking to save the most. With a total average 4,515 monthly searches per 100,000 people, “Alpha Bank”, “savings account”, and “Piraeus Bank” are amongst the top search terms.
United Kingdom is the fourth looking at cutting costs, with a total average 9,880 monthly searches per 100,000 people.
The UK’s top search terms include, “Lloyds Bank”, “best savings account” and “Tesco Bank”.
Germany ranks fifth, with a total 9,595 average monthly searches per 100,000 people, the top search terms include “Deutsche Bank”, “health savings account” and “Consors Bank”.
Rounding out the top ten countries are Norway, Netherlands, Sweden, Poland, Finland.
Europe’s top 10 money-saving related search terms
| Rank | Generic Term | Average Monthly Volume |
| 1 | best savings account | 116,978 |
| 2 | savings account | 54,982 |
| 3 | high interest savings account | 47,155 |
| 4 | best interest rates for savings account | 31,884 |
| 5 | interest rates for savings accounts | 22,755 |
| 6 | health savings account | 21,395 |
| 7 | best savings account rate | 20,443 |
| 8 | how to save money | 14,414 |
| 9 | high yield savings account | 12,492 |
| 10 | money saving | 11,069 |
“Best savings account” is Europe’s most popular search term, with an average 116,798 searches per month on average.
“Savings account” is the second most popular, with an average 54,982 monthly searches.
Followed by “high interest savings account” in third, with 47,155 monthly searches on average, “best interest rates for savings account” with 31,884 searches on average and “interest rates for savings account” with 22,755 per month.
Europe's top 10 most popular banks
| Rank | Bank | Average Monthly Volume |
| 1 | Deutsche Bank | 5,964,908 |
| 2 | Lloyds Bank | 2,051,317 |
| 3 | Commerz Bank | 1,676,138 |
| 4 | Danske Bank | 1,288,480 |
| 5 | Rabo Bank | 1,100,242 |
| 6 | Alpha Bank | 1,070,690 |
| 7 | Alior Bank | 1,063,633 |
| 8 | Kutxa Bank | 839,181 |
| 9 | In Bank | 834,275 |
| 10 | of Scotland Bank | 776,034 |
Deutsche Bank is the most popular, and it is not just a European bank but has a global presence. The bank receives an average of 5.9 million searches per month.
Lloyds Bank is the second most popular. Founded in the UK, the company receives an average of receives an average 2 million searches per month.
Commerz Bank, a private banking company headquartered in Frankfurt, is the third most popular, with an average of 1.6 million searches per month.
Danske Bank ranks fourth with an average 1.2 million searches per month and Rabo Bank based in the Netherlands is fifth most popular, with 1.1 million searches on average per month.
Olle Pettersson CEO and Personal Finance Expert at Finansvalp has commented on the study findings:
" Deutsche Bank is one of the world's leading financial institutions and is particularly prominent in Europe, therefore it comes to no surprise it being the most searched.
“Meanwhile, the cost of living in Denmark is generally high compared to many other countries, with both high wages and high taxes contributing to this.
“Having savings is important in providing a financial cushion to cover any unexpected expenses, such as medical emergencies, car repairs, or job loss.
“However, since the pandemic, Europeans have struggled financially and continue to, as cost of living rises across the board.
“Reducing national debt will help maintain economic stability and encourage countries to respond more effectively to economic crisis.”
| Rank | Country | Money-related keyword searches (per 100K Population) |
| 1 | Denmark | 26,710 |
| 2 | Iceland | 14,586 |
| 3 | Greece | 14,515 |
| 4 | United Kingdom | 9,880 |
| 5 | Germany | 9,595 |
| 6 | Norway | 9,554 |
| 7 | Netherlands | 8,544 |
| 8 | Sweden | 6,763 |
| 9 | Poland | 6,549 |
| 10 | Finland | 6,289 |
| 11 | Hungary | 5,091 |
| 12 | Estonia | 4,958 |
| 13 | Austria | 4,725 |
| 14 | Ireland | 4,395 |
| 15 | Belgium | 4,228 |
| 16 | Czechia | 4,114 |
| 17 | Switzerland | 3,193 |
| 18 | Spain | 2,949 |
| 19 | Romania | 2,736 |
| 20 | Italy | 2,664 |
| 21 | Albania | 2,566 |
| 22 | Bulgaria | 2,369 |
| 23 | Luxembourg | 2,190 |
| 24 | Latvia | 2,135 |
| 25 | Portugal | 2,051 |
| 26 | Lithuania | 1,682 |
| 27 | Malta | 1,399 |
| 28 | Croatia | 1,274 |
| 29 | France | 1,194 |
| 30 | Bosnia and Herzegovina | 1,028 |
| 31 | Montenegro | 922 |
| 32 | Slovakia | 783 |
| 33 | Serbia | 743 |
| 34 | Slovenia | 679 |
| 35 | Moldova | 646 |
| 36 | Ukraine | 417 |
| 37 | North Macedonia | 344 |
=ENDS=
Methodology
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43 European countries were analysed based on how many times each Googles a term related to saving money, and individual banks.
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The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.
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The number of searches for each term was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
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A ranking was produced for both countries, banks and money saving related search terms.
Sources: Google Keyword Planner
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All the best,
Laura Burns
laura.burns@journoresearch.org
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