Spain money-saving report
- Kutxa Bank is the most popular bank in Spain, with 825,250 searches per month.
- Kutxa Bank is the eighth most popular bank across Europe, with 839,181 average searches per month.
- Deutsche Bank is the second most popular bank in Spain, with 180,512 searches.
A new data study reveals the most popular banks in Spain.
The research conducted by banking experts Finansvalp analysed 43 European countries based on how many times each Googles a term related to saving money and banking.
The data includes 681 keywords, such as “health savings account”, “liber bank savings account”, “how to start saving money”, “Kutxa Bank”, and “best bank for savings account”.
The number of searches for each term over the last 12 months was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
Spain's most popular banks
| Rank | Bank | Average Monthly Volume |
| 1 | Kutxa Bank | 825,250 |
| 2 | Deutsche Bank | 180,512 |
| 3 | Liber Bank | 83,625 |
| 4 | Caixa Bank | 58,317 |
| 5 | Triodos Bank | 42,759 |
Kutxa Bank is the most popular bank in Spain, and people are Googling it an average 825,250 times per month. Kutxa Bank is also the eighth most popular bank across Europe, with 839,181 average searches per month.
Deutsche Bank is second, with an average of 180,512 searches per month.
Liber Bank is the third most searched, with 83,625 searches per month on average.
Caixa Bank ranks fourth with 58,317 searches on average per month.
Triodos Bank is the fifth most popular bank in Spain, being searched an average 92 times per month.
Europe's top 10 most popular banks
| Rank | Bank | Average Monthly Volume |
| 1 | Deutsche Bank | 5,964,908 |
| 2 | Lloyds Bank | 2,051,317 |
| 3 | Commerz Bank | 1,676,138 |
| 4 | Danske Bank | 1,288,480 |
| 5 | Rabo Bank | 1,100,242 |
| 6 | Alpha Bank | 1,070,690 |
| 7 | Alior Bank | 1,063,633 |
| 8 | Kutxa Bank | 839,181 |
| 9 | In Bank | 834,275 |
| 10 | of Scotland Bank | 776,034 |
Olle Pettersson CEO and Personal Finance Expert at Finansvalp says,
“Having savings is important in providing a financial cushion to cover any unexpected expenses, such as medical emergencies, car repairs, or job loss.
“However, since the pandemic, Spaniards have struggled financially and continue to, as cost of living rises across the board.
“Reducing national debt will help maintain economic stability and encourage countries to respond more effectively to economic crisis.”
The top countries wanting to save money
| Rank | Country | Money-related keyword searches (per 100K Population) |
| 1 | Denmark | 26,710 |
| 2 | Iceland | 14,586 |
| 3 | Greece | 14,515 |
| 4 | United Kingdom | 9,880 |
| 5 | Germany | 9,595 |
| 6 | Norway | 9,554 |
| 7 | Netherlands | 8,544 |
| 8 | Sweden | 6,763 |
| 9 | Poland | 6,549 |
| 10 | Finland | 6,289 |
| 11 | Hungary | 5,091 |
| 12 | Estonia | 4,958 |
| 13 | Austria | 4,725 |
| 14 | Ireland | 4,395 |
| 15 | Belgium | 4,228 |
| 16 | Czechia | 4,114 |
| 17 | Switzerland | 3,193 |
| 18 | Spain | 2,949 |
| 19 | Romania | 2,736 |
| 20 | Italy | 2,664 |
Spain ranks 18th place for money saving, generating 2,949 searches per month.
Spains top search terms are “money saving”, “money saving expert”, “health savings account”, “best savings account”, and “high yeild savings account.”
ENDS
Methodology
- 43 European countries were analysed based on how many times each Googles a term related to saving money, and individual banks.
- The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.
- The number of searches for each term was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
- A ranking was produced for both countries, banks, and money-saving search terms.
Sources: Google Keyword Planner
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All the best,
Laura Burns
laura.burns@journoresearch.org
Phone inquires: +44208 050 0054
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