- A new ranking has revealed that Valencia based makeup artist @alexabeautyy is the sixth most influential beauty influencer on TikTok with a popularity score of 4.68
- London born influencer, @abbyroberts ranks as the most influential beauty influencer, with a popularity score of 7.83
- The ranking analysed data from TikTok and Countik to name the most influential beauty influencer
In a new study conducted by beauty and wellness marketplace, Fresha, the most popular beauty influencers on TikTok have been identified.
Using data from TikTok and Countik, the study analyses 50 influencer’s follower count, total likes, average likes per post, average comments per post, average views, average shares, and overall engagement rate to then rank them by online popularity. Each influencer was then assigned a popularity score out of ten based on their performance across these metrics.
TikTok stands out as one of the most popular social media platforms today, with beauty being a leading topic. Users often turn to various creators for makeup tips, skincare advice, and hair styling tutorials.
@abbyroberts, a London-based makeup artist/singer whose career began by creating amateur makeup videos from her room, takes the lead as the most popular beauty influencer on TikTok, with a popularity score of 7.83 out of ten. She boasts 16,177,116 followers, and an average like count of 8,978 per post.
@michellekhxn, a DIY nail artist who shares her tips and tricks for creating simple nail art from home, takes the second spot in the ranking with a score of 5.66. She has 1,427,649 followers, and averages 71,287 likes per post.
London-based makeup artist and younger sister of @abbyroberts, @charlottelooks, ranks third, with an overall score of 5.47. Since she began posting on TikTok and Instagram in 2019, she has accrued 8,664,072 followers and 377,987,534 total likes.
Dallas-based influencer @beautybyalicedimplz began her journey by sharing videos of her braid work, initially securing an average of 1,400 views. Today, she has an impressive 8,674,304 followers, averages 262,835 views per post, and is the fourth most popular beauty influencer, with an overall score of 5.05.
Taking fifth place is @bigheadjustice, whose account offers expert advice on treating afro curls. She has a score of 4.87, 2,689,113 followers, and averages an impressive 636,882 views per post.
Sixth in the ranking is Valencia based makeup artist who is known for her creative character makeup looks, @alexabeautyy. She has 7,518,898 followers and averages 30,156 likes per post and secures a popularity score of 4.68.
In seventh place is skincare expert @hyram, owner of the vegan skincare brand Selfless by Hyram, with a score of 4.10. Hyram has 5,826,414 followers and averages 265,439 views per post.
@valeriya.eros, a special effects makeup artist from the US, takes the eighth spot in the ranking with a score of 3.57. She has 7,073,226 followers and an average of 48,006 views per post.
In ninth place is @tiffanyabbigailebeauty, a DIY nail account that provides tips and tricks for people wanting to start nail art from home. With a popularity score of 3.48, she has 55,415 followers and averages 158,286 views per post.
@snitchery, a cosplay and makeup creator, who also shares the account @aplantproject with her brother, takes the tenth spot in the ranking with a score of 3.48. She has 4,100,219 followers and an engagement rate of 6.17%.
The top ten most popular beauty influencers on TikTok
| Beauty Influencer | Followers | Average Likes | Average Views | Engagement Rate | Final Score |
| @abbyroberts | 16,193,859 | 11,646 | 138,904 | 3.58% | 7.83 |
| @michellekhxn | 1,427,649 | 71,287 | 827,166 | 7.81% | 5.66 |
| @charlottelooks | 8,664,072 | 29,581 | 253,671 | 3.33% | 5.47 |
| @beautybyalicedimplz | 8,674,304 | 21,995 | 262,835 | 0.75% | 5.05 |
| @bigheadjustice | 2689113 | 61962 | 636882 | 4.51% | 4.87 |
| @alexabeautyy | 7518898 | 30156 | 322386 | 1.45% | 4.68 |
| @hyram | 5,826,414 | 12,410 | 265,439 | 6.99% | 4.10 |
| @valeriya.eros | 7,073,226 | 4,317 | 48,006 | 1.84% | 3.57 |
| @tiffanyabbigailebeauty | 55,415 | 8,352 | 158,286 | 29.34% | 3.48 |
| @snitchery | 4,100,219 | 17,607 | 330,669 | 6.17% | 3.48 |
Speaking on the findings, a Fresha spokesperson said:
“These findings highlight the significant influence beauty influencers have on TikTok, proving their ability to influence trends and attract large online followings.
“The beauty industry is heavily influenced by social media, as influencers expand their reach and grow their accounts by collaborating with renowned beauty brands to promote their products. For instance, @charlottelooks has previously partnered with CeraVe, a well-known skincare brand, a partnership which resulted in two videos amassing 11.8 million views.
“Similarly, top influencer @abbyroberts collaborated with the popular cosmetics brand Kiehl's, generating 404.5k views for just one of her videos. The competitive climate on TikTok, where creators promote creativity and diversity to draw in and interact with their audience, is crucial for many brands.”
-ENDS-
If you use any of these insights, please link to https://www.fresha.com
The data represents a comprehensive assessment of 50 of the top beauty influencers on TikTok. Metrics including follower count, total likes, average likes, comments, views and shares per post, as well as overall engagement rate are analysed to find their overall popularity. (Average metrics are based on the creators last 10 posts)
Full data available upon request
All the best,
Isabella Wiles
isabella.wiles@journoresearch.org
Phone inquires: +44208 050 0054
This email was sent on behalf of our client fresha.com. Journo Research operates as fresha.com’s Digital PR agency.
Part of Search Intelligence Ltd. Company registered in England No. 09361526
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